{"schema_version":"alpha-profile-public-v1","slug":"robert-t-demartini","canonical_url":"https://registry.alpha.ac/people/robert-t-demartini","as_of":"2026-09-22T03:23:33.937249+00:00","published_at":"2026-09-02T02:37:23.777454+00:00","last_reviewed_at":"2026-05-16T07:08:56.165+00:00","identity":{"display_name":"Robert T. DeMartini","headshot_url":null,"headshot_media":null,"profile_kind":"director","role_tags":["director","executive"],"current_role":{"company_name":"Purple Innovation, Inc.","company_slug":"purple-innovation-inc","exchange":"NASDAQ","ticker":"PRPL","role_category":"director","title":"Director","committee":null,"is_board_chair":false,"is_independent":false,"valid_from":"2021-01-01","valid_to":null,"is_current":true,"verification_status":"confirmed","confidence":0.85,"evidence":{"source_type":"sec_proxy","source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","effective_date":"2026-04-22","last_checked_at":"2026-04-24T23:38:00.9+00:00"}},"photo_match":null},"assurance":{"is_claimed":false,"status":"unverified","assurance_level":null,"method":null,"verified_at":null,"expires_at":null},"claiming":{"eligible":true,"label":"Is this you? Claim your Alpha Profile","claim_url":"https://terminal.alpha.ac/claim-profile?person=robert-t-demartini","suggest_edit_label":"Suggest an edit","suggest_edit_url":"https://terminal.alpha.ac/claim-profile?person=robert-t-demartini&mode=suggest","canonical_record_will_be_reused":true,"canonical_facts_owner_controlled":false},"presentation":{"schema_version":"alpha-profile-presentation-v1","state":"alpha_editorial","version":0,"published_at":null,"headline":null,"headline_evidence":null,"location":null,"photo":null,"cover":null,"about":["Served as CEO since January 2022. Previously president and CEO of USA Cycling, Inc., New Balance Athletic Shoes (U.K.) Ltd., and New Balance Athletics, Inc. Held various leadership positions at Procter & Gamble, The Gillette Company, and Tyson Foods from 1982-2007."],"links":[],"sources":[],"featured":[],"competencies":[],"board_preferences":null,"board_service":[{"organization":"Purple Innovation, Inc.","organizationId":"purple-innovation-inc","title":"Director","period":"2021-01-01 · current","evidenceLabel":"sec_proxy","evidenceState":"verified","sourceUrl":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm"}],"experience":[],"education":[],"credentials":[],"section_order":null,"hidden_sections":[],"limitations":["Presentation fields do not alter independently verified Alpha Profile facts.","Owner-supplied résumé records retain their field-level evidence state.","Only confirmed company_person_roles with public evidence. Website governed_site_fallback rows are not invented. about/links are stored people.profile_summary/bio and linkedin_url only. Dates stay undisclosed when the role has no start_date. SoFi Bank is not SoFi Technologies."]},"presentation_authority":"confirmed_company_person_roles","roles":[{"company_name":"Purple Innovation, Inc.","company_slug":"purple-innovation-inc","exchange":"NASDAQ","ticker":"PRPL","role_category":"director","title":"Director","committee":null,"is_board_chair":false,"is_independent":false,"valid_from":"2021-01-01","valid_to":null,"is_current":true,"verification_status":"confirmed","confidence":0.85,"evidence":{"source_type":"sec_proxy","source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","effective_date":"2026-04-22","last_checked_at":"2026-04-24T23:38:00.9+00:00"}}],"claims":[{"claim_type":"ai_ml_experience","claim_value":false,"claim_text":"Proxy extraction classified AI/ML experience for Robert T. DeMartini as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T02:00:10.43558+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL DEF 14A director slate","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","published_at":"2026-04-22T00:00:00+00:00","last_checked_at":"2026-05-16T02:00:10.32143+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"ai_ml_experience","claim_value":false,"claim_text":"Executive extraction classified AI/ML experience for Robert T. DeMartini as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T07:08:56.383977+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026036974/ea0274767-10k_purple.htm","published_at":"2026-03-31T00:00:00+00:00","last_checked_at":"2026-05-16T07:08:56.243629+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"board_role","claim_value":"Director","claim_text":"Robert T. DeMartini currently serves as Director at Purple Innovation, Inc..","claim_state":"verified","valid_from":"2026-04-22","valid_to":null,"confidence":0.92,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T02:00:10.401522+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL DEF 14A director slate","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","published_at":"2026-04-22T00:00:00+00:00","last_checked_at":"2026-05-16T02:00:10.32143+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"committee_assignments","claim_value":[],"claim_text":"Robert T. DeMartini serves on no disclosed committees.","claim_state":"verified","valid_from":"2026-04-22","valid_to":null,"confidence":0.88,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T02:00:10.419401+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL DEF 14A director slate","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","published_at":"2026-04-22T00:00:00+00:00","last_checked_at":"2026-05-16T02:00:10.32143+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"current_executive_company","claim_value":"Purple Innovation, Inc.","claim_text":"Robert T. DeMartini is linked to Purple Innovation, Inc. as an operating executive.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.85,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T02:00:10.538785+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL DEF 14A director slate","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","published_at":"2026-04-22T00:00:00+00:00","last_checked_at":"2026-05-16T02:00:10.32143+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"current_executive_role","claim_value":"Chief Executive Officer","claim_text":"Robert T. DeMartini is also listed as Chief Executive Officer.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.85,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T02:00:10.518306+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL DEF 14A director slate","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","published_at":"2026-04-22T00:00:00+00:00","last_checked_at":"2026-05-16T02:00:10.32143+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"cybersecurity_experience","claim_value":false,"claim_text":"Proxy extraction classified cybersecurity experience for Robert T. DeMartini as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T02:00:10.468471+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL DEF 14A director slate","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","published_at":"2026-04-22T00:00:00+00:00","last_checked_at":"2026-05-16T02:00:10.32143+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"cybersecurity_experience","claim_value":false,"claim_text":"Executive extraction classified cybersecurity experience for Robert T. DeMartini as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T07:08:56.41461+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026036974/ea0274767-10k_purple.htm","published_at":"2026-03-31T00:00:00+00:00","last_checked_at":"2026-05-16T07:08:56.243629+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"executive_company","claim_value":"Purple Innovation, Inc.","claim_text":"Robert T. DeMartini is associated with Purple Innovation, Inc..","claim_state":"verified","valid_from":"2026-03-31","valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T07:08:56.368502+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026036974/ea0274767-10k_purple.htm","published_at":"2026-03-31T00:00:00+00:00","last_checked_at":"2026-05-16T07:08:56.243629+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"executive_title","claim_value":"Chief Executive Officer","claim_text":"Robert T. DeMartini is listed as Chief Executive Officer at Purple Innovation, Inc..","claim_state":"verified","valid_from":"2026-03-31","valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T07:08:56.350121+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026036974/ea0274767-10k_purple.htm","published_at":"2026-03-31T00:00:00+00:00","last_checked_at":"2026-05-16T07:08:56.243629+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"other_company_role","claim_value":{"role":"Board Member","company":"Welch's Foods and Q30 Innovations/Q30 Sports Canada"},"claim_text":"Robert T. DeMartini is also linked to Welch's Foods and Q30 Innovations/Q30 Sports Canada as Board Member.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.7,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T07:08:56.445909+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026036974/ea0274767-10k_purple.htm","published_at":"2026-03-31T00:00:00+00:00","last_checked_at":"2026-05-16T07:08:56.243629+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"technology_background","claim_value":false,"claim_text":"Proxy extraction classified technology background for Robert T. DeMartini as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T02:00:10.451964+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL DEF 14A director slate","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","published_at":"2026-04-22T00:00:00+00:00","last_checked_at":"2026-05-16T02:00:10.32143+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"technology_background","claim_value":false,"claim_text":"Executive extraction classified technology background for Robert T. DeMartini as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-16T07:08:56.399227+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"PRPL 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026036974/ea0274767-10k_purple.htm","published_at":"2026-03-31T00:00:00+00:00","last_checked_at":"2026-05-16T07:08:56.243629+00:00","relation":"supports","excerpt_locator":null}]},{"subject":"alpha:person:robert-t-demartini","claim_type":"board_service","claim_value":{"tags":[],"title":"Director","period":"2021-01-01 · current","organization":"Purple Innovation, Inc.","organization_id":"purple-innovation-inc"},"claim_text":"Director at Purple Innovation, Inc. (2021-01-01 · current)","valid_from":null,"valid_to":null,"verification_status":"confirmed","date_precision":"period_text_only","evidence":[{"source_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","label":"sec_proxy","evidence_state":"verified"}],"claim_state":"confirmed","version":1}],"network":{"schema_version":"alpha-profile-network-public-v1","relationships":[],"relationship_pathfinding":false,"authentication_prompt":"Sign in to see how you're connected.","limitations":["Representative factual associations only.","Shared contexts do not assert personal acquaintance.","Anonymous graph traversal is not available."]},"permissions":{"classification":"open_public_projection","public_retrieval":true,"agent_retrieval":true,"redistribution":false,"model_training":false,"relationship_pathfinding":false,"direct_contact":false},"limitations":["Only permissioned public claims and evidence are included.","Absence of a claim is not evidence that the underlying fact is false.","Public retrieval does not grant model-training or redistribution rights.","Private relationships and Council activity are excluded."],"structured_data":{"@context":"https://schema.org","@type":"ProfilePage","@id":"https://registry.alpha.ac/people/robert-t-demartini#profile","url":"https://registry.alpha.ac/people/robert-t-demartini","dateModified":"2026-05-16T07:08:56.165+00:00","mainEntity":{"@type":"Person","@id":"https://registry.alpha.ac/people/robert-t-demartini#person","name":"Robert T. DeMartini","url":"https://registry.alpha.ac/people/robert-t-demartini","jobTitle":"Director","worksFor":{"@type":"Organization","name":"Purple Innovation, Inc.","tickerSymbol":"NASDAQ: PRPL"},"affiliation":[{"@type":"OrganizationRole","roleName":"Director","startDate":"2021-01-01","memberOf":{"@type":"Organization","name":"Purple Innovation, Inc.","url":"https://registry.alpha.ac/companies/purple-innovation-inc","tickerSymbol":"NASDAQ: PRPL"}}]},"isBasedOn":[{"@type":"CreativeWork","url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026046358/ea0285773-01.htm","name":"PRPL DEF 14A director slate"},{"@type":"CreativeWork","url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390026036974/ea0274767-10k_purple.htm","name":"PRPL 10-K executive officers"}],"mainEntityOfPage":"https://registry.alpha.ac/people/robert-t-demartini"},"trust":{"schema_version":"alpha-profile-trust-v1","verification":{"schema_version":"alpha-verification-states-v1","state":"corroborated","identity_ownership":"unclaimed","assurance_level":null,"claim_state_counts":{"source_reported":5,"corroborated":5,"alpha_verified":0,"disputed":0,"superseded":0},"derivation":"claim_states+identity_ownership","summary":"At least one published claim is corroborated by two or more public sources. Profile ownership is unclaimed."},"aggregation":{"schema_version":"alpha-claim-aggregation-v1","published_claim_count":10,"under_review_claim_count":0,"owner_supplied_claim_count":0,"evidence_record_count":4,"distinct_source_count":2,"conflicts":[],"conflict_count":0,"headline_conflict_count":0,"internal_review_conflict_count":0,"contradiction_types":[],"headline_conflict_types":[],"verification":{"schema_version":"alpha-verification-states-v1","state":"corroborated","identity_ownership":"unclaimed","assurance_level":null,"claim_state_counts":{"source_reported":5,"corroborated":5,"alpha_verified":0,"disputed":0,"superseded":0},"derivation":"claim_states+identity_ownership","summary":"At least one published claim is corroborated by two or more public sources. Profile ownership is unclaimed."},"coverage":{"schema_version":"alpha-coverage-metric-v1","published_claims":10,"corroborated_claims":5,"sources":4,"distinct_sources":2,"role_claims":1,"last_reviewed_at":"2026-05-16T07:08:56.165+00:00","observed_at":"2026-09-22T03:23:33.937249+00:00","freshness_days":129}},"rights":{"public_retrieval":"allowed","agent_retrieval":"allowed","redistribution":"not_granted","model_training":"not_granted","commercial_use":"not_specified","relationship_pathfinding":"not_granted","direct_contact":"not_granted"}},"projection":{"schema_version":"alpha-profile-projection-v5","entity":{"kind":"person","slug":"robert-t-demartini","canonical_url":"https://registry.alpha.ac/people/robert-t-demartini"},"publication":{"published_at":"2026-09-02T02:37:23.777454+00:00","last_reviewed_at":"2026-05-16T07:08:56.165+00:00","as_of":"2026-09-22T03:23:33.937249+00:00"},"representations":{"html":{"href":"https://registry.alpha.ac/people/robert-t-demartini","media_type":"text/html"},"json":{"href":"https://registry.alpha.ac/api/public/profiles/robert-t-demartini","media_type":"application/json"},"markdown":{"href":"https://registry.alpha.ac/people/robert-t-demartini.md","media_type":"text/markdown"},"structured_data":{"embedded":true,"media_type":"application/ld+json"},"share_image":null},"permissions":{"public_retrieval":true,"agent_retrieval":true,"redistribution":false,"model_training":false,"relationship_pathfinding":false,"direct_contact":false}}}